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The Sun: how not to win friends or influence bloggers
EDIT: Since posting this last night, The Sun have since dropped the World Cup blogger sweepstake after Who Ate All The Pies and other blogs complained. Look at the screenshot of The Sun’s World Cup...
View ArticlePR’s own goal: Or why blogger pitching has been worse than the French...
Ding! Another day, another poorly worded and conceived pitch arrives in my personal inbox, and my heart sinks a little further towards despair. If it weren’t for the Germans, and Portugal’s goal fest...
View ArticleDown with the vids
Like an ageing celebrity, some web companies, startup or otherwise, feel like they’ve been around forever and you assume they’re in rude health until you see a news story flash up that they’ve died....
View ArticleReviewing the situation
Who would have thought bath screens could start a good discussion on social media? On a National Union of Journalists mailing list, of the reasonably high-up members shared with us an email he’d rather...
View ArticleQuora rorah ray
A new year, a new shiny toy to play with in the shape of Quora, the social question and answer service. Since Tuesday, Twitter – and Quora – has exploded with hype, counter-hype, naysayers and people...
View ArticleWho owns social media?
Social media’s pretty well established now but the question of who should take ownership for activity is no closer to being answered. PR Week have recently been attempting to answer this, making an...
View ArticleIt’s the little things
I now own the latest Cornershop album, Cornershop and the Double O Groove Of. I wasn’t necessarily planning on buying it until an unexpected intervention. I’d listened to the album a couple of times on...
View ArticleThe etiquette of a RT
Last week the comedian Richard Herring tweeted a firm but polite message to his followers about requests for retweets and why he doesn’t retweet many links people ask him to. “I am afraid I get asked...
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Facbook’s algorithm will lead to more meaningless cute animal pictures
One of my favourite pages on Facebook is the Condescending Corporate Brand Page, which reposts and ridicules the slightly more cringeworthy attempts by brands to generate engagement among their...
View ArticleHow bad are those drunken Facebook photos to your career
The juxtaposition could not have been more perfect. A post on a small, but tight community in a Facebook Group called out for paid help on a project. It wasn’t a large job, but the pay was decent and...
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Arsenal and Manchester United top the follow tables for football clubs using...
I’d like to start by apologising to FC Business magazine, who are normally a fairly interesting bunch. They just happened to post one of my pet peeves – the social media ranking table by followers. So...
View ArticleCSI Small Heath
Sometimes some of the best ideas are the most simple and West Midlands Police have one of the most simple and effective uses of Instagram I’ve seen in a long time. By taking behind-the-scenes shots of...
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